Digital advertising that measures ROAS in MRR.
Run paid search and social, build audiences from your own data, and see return measured against real revenue.
Audience — from plan data
Everything you’d expect.
Campaign management across networks, audience building, creative variants, and budget pacing.
- Manage paid search + social campaigns across Google, Meta, LinkedIn.
- Build audiences from plan + behavior; sync them automatically.
- Creative variants and budget pacing with anomaly alerts.
Replaces: Native ad managers · Metadata.io · a reverse-ETL audience sync
The difference: audiences are built from the same plan and behavior data as everything else (no CSV exports), and ROAS is measured against the actual subscriptions ads produced — so you optimize to MRR, not to clicks a generic pixel guessed at.
Built for the whole funnel.
Paid search & social
Manage campaigns across Google, Meta, and LinkedIn from one place.
Plan-based audiences
Build audiences from plan and behavior — “Pro trials who churned,” not a static uploaded list.
Automatic audience sync
Push audiences to the ad networks automatically — no CSV export-and-import.
Creative variants
Generate and test creative variants grounded in your brand.
Budget pacing
Pace spend and get anomaly alerts before a campaign runs away.
ROAS in MRR
Return measured against the actual subscriptions ads produced.
Poily vs a standalone ad manager.
| Capability | ad manager | Poily |
|---|---|---|
| Campaign management across networks | ||
| Audience building | ||
| Creative variants | ||
| Audiences built from plan data | — | |
| Automatic sync (no CSV) | — | |
| ROAS measured in MRR | — | |
| One customer record across every channel | — |
Questions, answered.
Which ad networks?
Paid search and social across Google, Meta, and LinkedIn.
How is this different from the native ad managers?
They measure clicks and conversions a pixel guessed at. Poily builds audiences from your real plan data and measures ROAS against the subscriptions ads actually produced.
Do I have to export audiences?
No — audiences build from your unified data and sync to the networks automatically.
Can I measure true ROAS?
Yes — return is measured against the actual MRR ads produced, because Poily owns the subscription end of the journey.
Related channels
Acquisition works best alongside these.