Lifecycle email that knows what plan they’re on.
Broadcasts, drip campaigns, and behavior-triggered lifecycle sequences — with deliverability built in, not outsourced.
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Subject
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$1,240MRR
Everything you’d expect.
A visual campaign builder, reusable templates on your brand, segmentation, A/B subject testing, and send-time optimization. Sequences branch on real behavior, and stats are first-class.
- Broadcast campaigns + multi-step lifecycle sequences from one builder.
- Segment by behavior, lifecycle stage, and plan — live queries, not static lists.
- A/B test subject lines and content; send-time optimization per recipient.
Replaces: Mailchimp · Customer.io · Klaviyo · Braze
The difference: every trigger and segment can see the customer’s plan, entitlements, and product usage — so you can email “Pro trials who hit the API limit yesterday,” not just “opened last week.” And because the click and the resulting subscription live on one record, you see the MRR each campaign actually drove.
Built for the whole funnel.
Visual campaign builder
Compose broadcasts from reusable, on-brand blocks — no HTML and no dev ticket. Save templates your whole team reuses.
Lifecycle sequences
Multi-step journeys that branch on real behavior — welcome, onboarding, trial conversion, win-back — not a fixed linear drip.
Plan-aware segmentation
Segment by behavior and lifecycle stage — and by plan, entitlement, and product usage. Live queries that update themselves, not static lists you export.
Deliverability built in
Authenticated sending (SPF/DKIM), warmup, and reputation monitoring are part of the platform — not a separate service you wire up.
A/B & send-time optimization
Test subject lines and content with real significance, and deliver each message at the time each recipient is most likely to open.
Reporting that ends at MRR
Opens and clicks, of course — but also the trials started and subscriptions created, so you see the revenue each campaign actually drove.
Poily vs a standalone email tool.
| Capability | email tool | Poily |
|---|---|---|
| Campaigns & lifecycle sequences | ||
| Deliverability & sending infrastructure | ||
| A/B testing & send-time optimization | ||
| Knows each contact’s plan & entitlements | — | |
| Triggers on real product usage | — | |
| Attributes campaigns to MRR, not just clicks | — | |
| One customer record across every channel | — |
Questions, answered.
What makes this different from a normal email tool?
A standalone email tool sees opens and clicks. Poily also sees each contact’s plan, entitlements, and product usage — so you can target “Pro trials who hit the API limit yesterday,” and measure the subscriptions a campaign produced, not just the clicks.
Can I migrate from Mailchimp or Customer.io?
Yes — bring your audiences, templates, and sequences. Because Poily owns the customer record, your segments get richer the moment they land: plan and usage attributes you simply didn’t have before.
Do you handle deliverability and sending?
Sending infrastructure, authentication (SPF/DKIM), warmup, and reputation monitoring are built in — not a separate deliverability service you have to set up and pay for.
Can emails trigger on product usage or plan?
That’s the whole point. Triggers and segments read the same entitlements and event stream as the rest of the platform, so a sequence can fire when someone hits a gate, starts a trial, or crosses a usage threshold.
Is there AI for writing emails?
Yes — draft a sequence from a goal, generate subject-line variants, and optimize send time. It’s grounded in your brand kit and your data, so it sounds like you and targets the right people.
Related channels
Acquisition works best alongside these.