Know which marketing turns into revenue.
Every touch — ad click, email, page view, form, post — lands on one customer record and is followed from first visit to trial to subscription. Attribution that ends at MRR, not at the lead.
Everything you’d expect.
Source capture without the busywork. Poily records all five UTM parameters, the referrer, the placement and the post a visitor came from, then keeps first and latest touch on every contact. Reports show where leads come from, how they move through the funnel and which campaigns perform.
- All five UTM parameters, referrer and landing placement — captured automatically.
- First touch and latest touch kept on every customer.
- Source, funnel and campaign-performance reports out of the box.
- Segments built straight from attribution — by source, campaign or recency.
Replaces: UTM spreadsheets · stitched GA + CRM + billing exports · attribution add-ons
The difference: Poily owns your plans, so the conversion it measures is the subscription itself — on a known plan, at a known price. Marketing tools stop at the lead; analytics tools stop at the session. Poily follows the money.
Where marketing meets monetization.
Automatic source capture
UTMs, referrer, placement and originating post are recorded on every form fill and signup — no hidden fields to maintain.
First and latest touch
Know what first brought a customer in and what brought them back — both kept on the same record, side by side.
Funnel to subscription
Visit to lead to signup to trial to paid — one funnel, per product line, with drop-off at every step.
Campaign performance
Compare campaigns and channels on the leads, signups and subscriptions they produced — not on opens and clicks.
Revenue by source
Because the subscription sits on a Poily plan, every source and campaign rolls up to the MRR it created.
Act on it
Turn any slice — a source, a campaign, a cohort — into a segment and target it from any channel in one click.
Poily vs a standalone analytics tool.
| Capability | analytics tool | Poily |
|---|---|---|
| UTM and referrer capture | ||
| Traffic and campaign reports | ||
| First and latest touch on the customer record | — | |
| Funnel through trial to subscription | — | |
| Revenue by source, on your real plans | — | |
| Segments you can market to directly | — |
Questions, answered.
Do I need to add tracking fields to my forms?
No. Poily forms and pages capture UTMs, referrer and placement automatically, and attach them to the customer record.
First touch or last touch?
Both. Poily keeps the first and the latest touch on every customer, so you can see what opened the door and what closed it.
How does Poily know the revenue?
Poily owns your plans and runs on Stripe, so a subscription is a known plan at a known price — no CSV joins between your CRM and billing.
Does it replace Google Analytics?
It answers a different question. Web analytics counts sessions; Poily follows people from first touch to paying customer. Many teams keep both.
Does it work across several products?
Yes. Attribution is tracked per product line, and rolls up across your whole portfolio on one record.
Works hand in hand with
Analytics & reporting
One source of truth across every product and every channel.
- Lead, funnel and campaign dashboards
- Per-line and portfolio-wide views
- AI usage and spend, tracked to the credit
CRM & segmentation
One record per customer — contacts, accounts, pipeline and the plan they pay for.
- Contacts, accounts, notes and pipeline in one place
- Live segments by source, behavior, recency and plan
- Export and erase requests handled for you
Plan & entitlement builder
Define lines, tiers, prices and limits once — Poily becomes the source of truth for what every customer gets.
- Lines and tiers that inherit, across every product
- Monthly, yearly, lifetime and per-seat prices, with trials
- Features, quotas and usage meters in one registry